The Director of Lifecycle Marketing is responsible for implementing, overseeing, and managing marketing tactics and strategies across Crumbl’s owned channels, including email marketing, SMS marketing, and SEO. The individual in this role drives the creation of customer journeys and leads campaigns that directly impact customer retention rates and bolster brand loyalty across multiple channels.

Duties & Responsibilities

• Manages and supervises owned media marketing and lifecycle strategy, including customer journey mapping
• Drives the building, testing, optimizing, and analyzing of email, push, and SMS marketing campaigns
• Oversees Crumbl’s local and national SEO strategy and execution in partnership with an external agency
• Liaises with external partners and vendors, maintaining positive working relationships and managing contracts, order forms, and other legal documents
• Leads a small but nimble team of individual contributors, developing their talent through effecting mentorship and goal setting
• Reports on campaign results, giving key insights and recommendations
• Collaborates with other internal teams as needed to optimize customer journeys
• Optimizes workflows and automations to boost the efficiency of the team
• Monitors industry trends and leads experimentation with new channels and creatives

• 4-5 years of experience managing owned media including email marketing, SMS marketing, and SEO, preferably in a high growth organization
• 2 years of experience leading a results-driven team
• Bachelor's degree in Marketing, Communications, or similar field highly preferred, but not required
• Experience using customer data platform Braze highly preferred, but not required
• Experience working with external partners and agencies preferred, but not required
• Exceptional writing and organization skills
• Ability to maintain attention to detail in a fast-paced environment
• Self-starter—someone who takes initiative with a natural drive to get things done
• Problem solver, able to stay focused and calm in the face of change
• Knowledge of email & SMS marketing laws, regulations, and best practices
• Up to date with SEO best practices
• Experience in D2C and eCommerce preferred 

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl’s 200 unique cookie flavors rotate weekly and are served in our famous pink box! 

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.